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Brokers Corner May 22, 2018

Posted by Adina Morfoot on Tuesday, May 22nd, 2018 at 5:13 pm

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The Race is On
In today’s highly competitive residential real estate market, there are frequently multiple buyers for the same property.

Our team has become exceptional at getting the deal!  Just one of the many tools we use is accelerating the time period that our buyer is able to safely remove contingencies.

We can accomplish this because of our close partnerships with outstanding lenders.  This enables us to shorten the loan contingency period to only 5 days.  The positive impact this makes on the seller is that we can effectively compete with cash and investors offers.

If you would like to learn more about this and other strategies we incorporate to get you a magnificent home at a great price, give me a call at 858-449-4970.

Have a great day!

Ray

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Broker’s Corner April 27, 2018

Posted by Adina Morfoot on Friday, April 27th, 2018 at 9:44 pm

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Yep, It’s A News Story!

One of the jobs of local reporters is to convey to the public what is happening in our communities.

When Channel 10 asked me what the local housing market was like at the lower price point or entry level, I said it was “crazy!”

They were stunned when I told them that we had over 60 people came through in two hours to view a $400,000 condo that was only a 2 bedroom / 1.5 bath  They came out during our open house the next day to interview myself an my agent, Monica Powell.

As I suspected from the large turnout at our open houses, we received LOTS of offers. Last evening, I wrote approximately 15 counter offers for this great property.

It is common not to counter all the offers you receive, but I feel the agents work hard to present their client’s offer, and we should at least give them a chance to participate in the counters.

If you want more information on how we structure counters to best represent our clients, be sure to give me a call at 858-449-4970.  It’s rather interesting how it all comes together!

Have a great day!

Ray

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Broker’s Corner – April 17, 2018

Posted by Adina Morfoot on Wednesday, April 18th, 2018 at 11:43 pm

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Building A Community
This past weekend, Shay Realtors hosted a taco truck at my newest listing in Del Sur.  As I looked around at the potential buyers who there mingling with the neighbors, learning what is great about living in Del Sur, all while enjoying tacos outside on this beautiful San Diego day, it reminded me how much I enjoyed building communities.

Community is not only limited to the people who live in 92127, but also to the people who work and “play” in the area.

The highlight of the open house was not only seeing lots of potential buyers coming through our clients home, but also that several of our friends and clients stop by to visit us.

As you can see on the below photograph with my Senior Agent David Flores and myself, a young lady decide to photo bomb as and stand beside us. How cute is she?

And once again, it hit me as to how much I love this job!  I have dedicated my life to serving the people in this great city of San Diego, and I am excited to continue to do so well into the future!

My fantastic team at Shay Realtors is going to continue to build community, selling lots of homes all while having a great time doing it!

Have a great day!
Ray

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Which Buyer Is Best?

Posted by Adina Morfoot on Wednesday, April 4th, 2018 at 5:47 pm

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Selling homes looks so easy from an outside perspective.  Developing multiple offers and recommending the right buyer is just two additional ways professional Realtors® earn their commission as well as the trust of their clients.

On paper, some buyers look absolutely terrific. Sometimes there can be a complex series of factors that include the financial capabilities of a client, as well as motivation, cash reserves, and also sometimes most importantly, which Realtor® are they working with.

Yes, The Realtor® on the other side of the transaction is a critical component of the home actually closing. At Shay Realtors, we frequently get our offers accepted due to our great reputation in the real estate community which is a direct reflection of  the outstanding professionalism of our team members.

From a real estate perspective, selecting the right buyer(s) offer takes years of experience.  If you are interviewing a real estate agent to represent you on the sale of your home, be sure to inquire about their experience in this area as well as what protocols they use to ensure the buyers can successfully close the transaction on what is likely their largest investment.

Be sure to call us if you want more information on this critical step in the home selling process at 858.449.7355.

Have a great day!
Ray

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Broker’s Corner – February 6, 2018

Posted by Adina Morfoot on Tuesday, February 6th, 2018 at 7:22 pm

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Technology & Relationships
At Shay Realtors, we are always looking for ways to improve our connections with the community through personal interaction as well as technology.

I stopped by RPM Mortgage this weekend to visit with Sean Stanfield and Chad Baker–two of the top lenders in their field!

My Shay Team has been utilizing BombBomb videos recently as a way to stay in contact with our clients.  This technology has been great at allowing us to have more face to face contact with our clients!

As you can see from the photograph, Sean is the master at BombBomb videos.  He has his office set up with a professional microphone as well as back lighting that even made me look like a rock star!

BombBomb is just one of the many tools we use to promote our listings as well as connecting with clients.  It helps us build synergy through trust and confidence in our company.

It is a little secret that Shawn was actually wearing flip-flops in our videos.  It was the weekend after all!

Have a great day!
-Ray

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Broker’s Corner – Jan. 30, 2018

Posted by Adina Morfoot on Tuesday, January 30th, 2018 at 7:38 pm

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RELOCATION OF CLIENTS

Just one of the fun and enjoyable aspects of being a licensed Realtor is helping people learn about our amazing city of San Diego and finding them an amazing home that fits their needs!

Last week, we had the opportunity to help a doctor who is relocating to San Diego.  It really does not matter if she ultimately decides to buy or rent, I am happy to make the connection with her, and I will be happy to help her find the perfect home when the time is right for her!

If you like meeting and helping people, this is a fabulous job.  Theresa Whitty, our Client Care Manager, is an integral part of Shay Realtors!  She works tirelessly to ensure our clients have the most current information on what is happening in the ever-changing San Diego market.

If you have friends, family, or coworkers moving to San Diego give us a call.  Our Shay Team will take great care of them.

Ray

Have a great day!
-Ray

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Broker’s Corner – Jan. 23, 2018

Posted by Adina Morfoot on Tuesday, January 23rd, 2018 at 7:22 pm

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At Shay Realtors, we take great care of our clients in a variety of different ways.  One way that is especially important is we work diligently to prevent our clients from becoming victims of cyber-crime.

 
As an alert to everyone who reads this, wire fraud is one of the newest and fastest growing areas of cyber-crime.

There are several things to look for that may alert you to that the wire fund transfer is being requested is a fraud.

  • A push for urgency on the response

  • Suspicious URL

  • Misspellings in body of email

The bottom line is you must stay vigilant and always verify with a phone call prior to sending a wire transfer.

Our preferred lender, Chad Baker of RPM Mortgage, as well as our partners in escrow, are well versed in spotting cyber-crime.

Have a great day!
-Ray

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Broker’s Corner – Jan. 17, 2018

Posted by Adina Morfoot on Wednesday, January 17th, 2018 at 5:55 pm

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Triton Square almost Sold Out!

It’s pretty interesting looking back on the last 18 to 24 months.

I recall when Triton Square and Avery Point first hit the market. Sales were a little sluggish, but I knew it was going to take off.

With it’s great location, just south of Del Norte High School, in award-winning Poway School District, and a great builder– honestly, it was a no-brainer.

Now they just have a few furnished models left available for sale, and then they are finished.

If you want to copy of the pricing or talk about these new models, please give me a call directly at 858-449-4970.

CLICK HERE to see a video from inside one of the models.

Have a great day!
-Ray

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Brokers Corner January 9, 2018

Posted by Adina Morfoot on Tuesday, January 9th, 2018 at 6:15 pm

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Our Changing Real Estate Market

Limited home inventory, changing demographics, kids moving out, and new tax policies all combine to make 2018 a very interesting and profitable year.

When we meet with clients, we often tell them, “there should be no surprises.” That is because we look at all aspects of a buy or sell and predetermine a course of action that has been reviewed from a variety of angles.  We heed advice from experts in their field including lending and tax considerations.

It is surprising how many people are not aware of how a married couple can capture $500,000.00 of tax free gain when selling their primary residence if they have lived for two out of the last five years.

We specialize in real estate, but we get the tax experts to provide you the most current information. If you are considering a move in 2018, give us a call at 858.449.7355, and we will make sure there are “no surprises!”

Have a great day!

-Ray

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Why Advertise when the Market is so Hot?

Posted by Nicole Brors on Monday, December 11th, 2017 at 12:43 am

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Why advertise when the market is so hot?

Despite being a sellers’ market, it is essential that a broad-based marketing approach be implemented to get top dollar for your home.

That is why at Shay Realtors, in addition to extensive Internet and social media marketing, we also implemented a plan to distribute over 10,000 newspapers in 92127!

 

In this photo, I am reviewing our Del Sur edition, but we also serve Santaluz, 4S Ranch North and 4S Ranch South.

Give me a call at 858.449.4970 if you want to chat about our trademarked marketing program!

-Ray

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