Brokers Corner July 24, 2018

Brokers Corner July 24, 2018


I have potential clients ask me all the time, “Why should I use Shay Realtors over one of the discount brokerages?”

The answer is simple!  It’s your bottom line!

Yes, discount brokerages do typically charge less commission which to many sellers equals what they THINK means extra money in their pocket.  But does it really?

Just last month, we listed an attached home at $699,888.  We put this home in escrow in just 4 days with a sale price of $700,000. Unfortunately, that was not the case for our client’s next door neighbor.

The next door neighbor put her home on the market a few weeks later with one of those discount brokerages.  It was priced similar to ours, with similar updates, but after sitting on the market with no buyers, they were forced to reduce the price $25,000!!!! They finally went pending after a whopping 24 days on the market!!! That’s a lot of money and time wasted by utilizing a discount brokerage instead of Shay Realtors.

Discount brokerages don’t put the time and money into properly marketing your home to get TOP DOLLAR!  At Shay Realtors, we utilize our marketing power within the community as well as technical enhancements to reach the serious buyers. This can bring in multiple offers–which pushes your negotiating power THROUGH THE ROOF.

In the example sale above, we hired a taco truck to pass out free carne asade and chicken tacos at our Open House. We strategically had the taco truck park directly across the street from the home in the local park.  That alone drove up interest in the home.  In fact, the seller who eventually purchased the home wasn’t even in the market to buy, but he got motivated to take a look by all the activity going on.

Not to mention, by utilizing Shay Realtors, you are giving back to your community.  We take immense pride in allowing our local teachers, coaches, boys/girls scouts, and any 501C charity to utilize our Community Hub™ FREE of charge.

We also sponsor our local sports teams and sporting events like last weekends Summer Clasico in 4S Ranch.  We are very proud of our continued sponsorship with the County of San Diego Parks & Rec. Dept. to bring you Movies in the Park year after year.  Plus, many of our agents/ employees/vendors/lenders/photographers live in this area as well.  It’s truly a win/win for everyone when you choose Shay Realtors.

If you are looking to sell your home FAST and for TOP DOLLAR, please call me directly at 858.449.4970.  I will personally make sure you get the best deal possible!

Have a nice day!


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